11 Comments
Apr 12, 2021Liked by Peter Olivier

It is easy to test your idea. If you take the time to list the names of biochars and biochar amended products that are offered in different markets you will find a wide variety of names depending on the application. Names of formulated or amended products like Christer's communicate the function or need that their products fulfill. Wholesale biochars are sold by the truckload as biochar or biocarbon depending on the labelling requirements of the state and the end use. You will find a guide to labelling requirements for biochar amended soil amendments on the USBI website. Since you are in a dreaming condition, how much do you imagine that biochar sales would increase if you changed the name? 500,000 tons per year? Try selling biochar yourself and you will find that the product description or name is probably a minor aspect of developing large sustainable markets.

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Apr 13, 2021Liked by Peter Olivier

Biochar and biochar, the ingredients make the difference.

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Apr 12, 2021Liked by Peter Olivier

Right on! We haven't thought exactly in those terms, but we sell our "TerraLlum" ("Earth Light" in catalan) Super Soil. But we also sell our "BioChar-Grown" "VerdaLlum" (Green Light) carbon negative veggies.

Our humble success (not easy after a COVID year) and even survival after this year is due to presenting an extensive narrative about growing soil, and letting nature do the rest. People visiting our farm and eating our veggies come back for more, and want to grow themselves, with our soil.

It's the Soil, definitely the soil.

One of the "magic" ingredients of the soil is biochar, but good soil is so much more, and ours takes six to twelve months to cure, and that's not something anybody wants to do, or even can do in their back yard.

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